Have you noticed during a 30-minute TV show that about a third of the time you are watching commercials. Recently, I watched a TV movie in a 3-hour time slot and the movie itself was 120 minutes. That's a lot of commercials! I realize television pays for programming through advertising, but sometimes it seems the ads are longer than the actual shows.
And what about those Super Bowl ads? Check out Super Bowl Ads 2014. Each year the Super Bowl audience grows, the ads increase in cost, and people of all ages are enticed to buy products through "super" clever marketing. To a consumer, the hype surrounding Super Bowl ads often exceeds the sports fans' enthusiasm for their favorite team.
So what should parents do to educate their children about social media advertising? How can parents protect their children from being exploited by marketing strategies?